Pop up events: temporary brand spaces designed for your brand

How we work

How we build your pop up event

We manage the whole process: space design, technical drawings, fabrication, logistics and technical installation. All you have to do is approve the project and leave the rest to us.
Evento pop up de Loewe en Madrid 2019
01

We design the space for your brand

We create the spatial concept from your brand brief: temporary architecture, graphics, lighting and visitor experience. You will receive renders and a detailed quote.
02

We build the event to the approved design

Our in-house team carries out the installation at the chosen location, coordinating schedules and permits to meet the opening date.
03

We dismantle everything when the event ends

When the event closes we collect every element, handle the dismantling and leave the space as we found it.
Why it works

Why a pop up event works for your brand

The temporary format creates urgency, boosts shareability and puts you in direct contact with consumers in the setting you choose. It is especially effective for product launches, entering new markets and reinforcing your brand message.
Evento pop up en Madrid 2019

Urgency

Limited time that drives visits.

Shareability

A surprise factor that generates content.

Time-to-market

Faster activation than traditional channels.

Brand experience

Direct contact with consumers.

Does your brand need a pop up event or a pop up store?

A pop up event is a temporary activation focused on brand experience. A pop up store adds direct sales to the concept. Tell us your goal and we will recommend the right format.
Coverage

Coverage and lead times

We operate all over Spain (with regular projects in Madrid, Barcelona, Seville, Galicia, Zaragoza, Bilbao, Valencia and more) and internationally, especially in Portugal, Germany, France and Italy.

We have our own logistics to transport production to any European destination.

LisbonParisFrankfurtMilanMadridBarcelonaSevilleGaliciaBilbaoValenciaZaragozaPortugalFranceGermanyItalyRegular projectsOwn logistics across Europe
Contact

Need a creative exhibition stand for your company?

Tell us about your trade fair, floor space and dates. We will prepare a design proposal and a no-obligation quote.
Phone+34 918 307 931
Emailcomercial@seniastand.com
WorkshopSpain · Transport across Europe

We reply within 24 working hours.

FAQ

Frequently asked questions about pop up events

A pop up event is a temporary brand activation — usually lasting from a few hours to several days — designed to create a memorable experience in an unexpected space. It is defined by its short-lived nature, the element of surprise and a very specific communication goal.

A trade show stand is a commercial presence at an event organised by a third party and usually lasts 3 to 7 days. A pop up event is an independent activation where your brand decides when, where and how it happens; it can last from an afternoon to several weeks.

The average lead time from the initial brief to opening day is 4 to 8 weeks, depending on the complexity of the design, venue permits and fabrication. For simpler activations we can deliver in 2–3 weeks.

Almost anywhere with public access: empty retail units, rooftops, squares, parks, industrial warehouses, hotels, shopping centres or even touring vehicles. Senia Stand handles the location search and all the necessary permits.

They work particularly well in fashion, food and drink, technology, automotive, cosmetics and culture. What really matters is not the sector but how creative and coherent the concept is.

Yes. We operate all over Spain (with regular projects in Madrid, Barcelona, Seville and Zaragoza) and internationally, especially in Portugal, Germany, France and Italy. We have our own logistics to transport production to any European destination.